By entering, you agree to our Terms and Conditions and Privacy Policy.
Where can I get my code

To apply for a free personalised label, simply purchase a promotional bottle of Jim Beam 70cl or Jim Beam Black 70cl and enter the code found inside the neckhanger or the bottle barcode number found on the back label.

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Terms & Conditions

By participating in the promotion, the participant accepts the Terms & Conditions:

Beam Suntory Inc., 222 W Merchandise Mart Plaza, Chicago, IL 60654 (hereinafter referred to as “Promoter”) is organizing a promotional campaign (hereinafter referred to as “Campaign”) under the JIM BEAM trade mark under the title My Beam Label in the period from [30/10/20] to [31/12/2020], in which personalized stick-on bottle labels are sent (hereinafter referred to as “Prize”).

Only natural persons aged 18 and over residing in UK, IOM and CI can participate. Employees of the Promoter and their relatives as well as employees and relatives of companies and cooperation partners associated with the Promoter are not eligible to participate.

Participation must take place within the Promotion Period from [30/10/2020] to [31/12/2020] (hereinafter referred to as the "Promotion Period"). Late participation, for whatever reason, cannot be considered.

And that's how it works

The participant buys a Jim Beam promotional bottle with a promotional tag during the Promotion Period (while stocks last). The [31/12/2020] is the closing date for the promotion/participation. After this date, all promotion codes that remain unredeemed will lose their validity. The sale and distribution of the promotion codes is prohibited.

Participation via the campaign website

On the inside of the promotional tag, there is an individually printed promotional code. In order to participate, the participant enters the promotion code in the field provided on the website [mylabel.jimbeam.com/en-uk]. After the system validation of the promotion code, the participant immediately gets the opportunity to enter his or her desired name or message of his or her choice or to upload a picture of his or her choice. Once the desired label has been ordered, the promotion code loses its validity and cannot be used again.

For further Prize processing, the participant must also provide personal data (first name, surname), address (street, postcode, city), date of birth and a valid e-mail address.

The participant will then receive an e-mail informing him of how he can claim the Prize.

Participation via stores

Alternatively, it is also possible to have your personalized label printed in selected stores, provided you have a valid promotion code.

The Promoter reserves the right to use a filter that prohibits brand names and terms with negative connotations.

Responsibility of the participant

The participant is solely responsible for his Prize. The participant undertakes not to use texts and/or pictures that

  1. are unlawful, illegal, harmful, confrontational, defamatory, abusive, violent, glorifying violence, national socialist and/or racist, pornographic, vulgar, harmful to minors or obscene, that may violate religious or ethical sentiments, that contain political statements that reflect a threat, shocking or derogatory content or that may otherwise violate the dignity or integrity of any human being,
  2. infringe the rights of third parties, in particular copyright, trademark or patent rights,
  3. contains personal data of third parties (e.g. biometric data, date of birth, address, telephone number, etc.) and the third party has not consented to publication,
  4. encourage or glorify excessive or irresponsible consumption of alcohol,
  5. endorse the consumption of alcohol by minors or encourage minors to drink alcohol,
  6. appear to make the consumption of alcohol attractive, strong, popular or sexually successful,
  7. represent restrained alcohol consumption or abstinence in a negative way,
  8. trivialise or encourage the consumption of alcohol in road traffic or when operating machinery requiring increased attention,
  9. give the impression that alcohol prevents or cures diseases,
  10. pretend to support alcohol during sporting or potentially dangerous activities,
  11. positively appreciate the alcohol content (whether high or low),
  12. advertise sales shops or the sale of products of any kind,
  13. disseminate misleading or false information or compare the product with another brand or another product, in particular pretend that it is another product / another brand,
  14. use a trade mark, a sign indicating goods or an indication of origin.

The Promoter reserves the right to refuse personalization with texts and/or pictures that violate these requirements. In this case, the Promoter will inform the participant.

The Promoter reserves the right to take legal action against participants who culpably violate these requirements and to claim any damages arising therefrom.

In the event that a third party asserts rights to the Promoter which affect the Promoter in the contractual use of the files provided by the participant for the personalization of the Prize, the participant will assist the Promoter in defending such claims and, upon first request, indemnify the Promoter against all related claims of the third party and hold the Promoter harmless from and against any damages incurred by the Promoter as a result of the third party's rights, including any court and attorneys' fees incurred by the Promoter for legal defense, unless the Promoter is solely responsible for the infringement. Should the participant subsequently recognize that he has provided content to which he is not entitled the exclusive right, in particular copyright, trademark, patent and name rights, he is obliged to inform the Promoter of this immediately [my.label@BeamSuntory.com]. The Promoter is not obliged to check the contents transmitted by the Participants for potential infringements of third party rights.

The Promoter is not responsible for spelling mistakes within names and messages resulting from incorrect entries by participants or otherwise. The claim to a new corrected Prize expires.

In addition, the use of special characters of any form (e.g. [*$€) as well as umlauts (Ää Üü Öö) is not possible for technical printing reasons in some areas of this Promotion. If you need more information, please contact the Promoter. For technical reasons, the text used by the participant may not exceed a maximum length of 13 characters.

Shipping / Multiple participation

The claim to the Prize expires if the Prize cannot be delivered to the delivery address provided. The participant is responsible for the accuracy of the email address and shipping address provided.

The Prize will only be shipped within UK, IOM and CI. The delivery of the Prize can take up to 3 weeks. The dispatch of the Prize will take place immediately after production, whereby delays may occur in individual cases. With the delivery of the Prize to the transport service provider, the risk of accidental deterioration and accidental loss lies with the participant.

Multiple participation is possible, i.e. each participant can also participate several times in the Promotion - with new promotion codes - regardless of whether they have already participated.


The Prize is a personalized bottle label for self-sticking.

The participation or the Prize cannot be combined with other promotions of the Promoter.

A cash-out of the Prize is not possible.

Data protection

Data processing in connection with participation in the promotion

Detailed information on the processing of personal data in the context of the Promotion can be found in the information on the processing of personal data [mylabel.jimbeam.com/en-uk] under the Promotion.

Data processing in connection with the use of our website

The way in which personal data collected in connection with the use of our website is processed is described in the privacy policy for the use of the website [mylabel.jimbeam.com/en-uk].

Copyright regulations

The participant expressly affirms that he/she holds the exclusive copyright to the content uploaded as part of the Promotion and that it is free from other third-party rights. The Promoter is not obliged to check the content provided by the participants for potential infringements of third party rights; the use and uploading of content that violates civil and/or criminal law, is likely to disparage other persons, groups of persons or companies, injure the religious feelings of third parties and/or that is harmful to minors, pornographic, racist, glorifies violence, incites hatred, offends against public morals or in a comparable manner and/or violates the code of conduct of the Promoter is expressly prohibited by the Promoter . The Promoter is entitled to refuse and delete such contributions without giving reasons.

Should the participant, contrary to the above provision, nevertheless upload content to which he does not hold the exclusive copyright and for which the Promoter suffers a legal disadvantage (e.g. claim for subsequent payment of licence fees and/or damages, etc.), the Promoter rejects any liability towards the actual holder of the rights and reserves the right to take legal action against the participant. In this respect, the participant indemnifies the Promoter against all third-party claims arising from the content provided by him.

If the participant subsequently realizes that he has uploaded content to which he does not hold the exclusive copyright, he must inform the Promoter immediately. For this purpose, an e-mail must be sent to [my.label@BeamSuntory.com].

With his participation, the participant transfers the rights to use the content for the purpose of publication for advertising purposes to the Promoter without time, space or content restrictions.


The Promoter shall be liable in accordance with the statutory provisions for its own intent and gross negligence or that of its legal representatives, executives or other vicarious agents. The same applies to the assumption of guarantees or other liability regardless of fault as well as to claims under culpable injury to life, limb or health. The Promoter shall be liable on the merits for any breach of material contractual obligations caused by simple negligence on the part of the Promoter or its representatives, executives and vicarious agents, i.e. such obligations on the fulfilment of which the Participants may regularly rely for the proper execution of the Promotion; in this case, the amount of liability shall be limited to the typically foreseeable damage. Any further liability of the Promoter is excluded.

Termination of the Promotion

The Promotion may be modified, extended, suspended for a limited period of time, or terminated prematurely at any time without notice and for any reason.

This does not give rise to any claims against the Promoter.

Exclusion of participants

The Promoter reserves the right to exclude from the Promotion participants who provide false information in the context of the Promotion, who violate the Terms & Conditions and/or who manipulate and/or have manipulated the Promotion. The Promoter also reserves the right to exclude persons from participation who are suspected of using unauthorized aids to participate in the Promotion or who otherwise attempt to gain advantages for themselves or third parties by manipulation. If an attempt is made to gain an advantage by accidentally entering imaginary codes via the promotion page, the participant may also be excluded from the Promotion. In these cases, the refusal of an already promised bonus and also a reclaiming of the bonus come into consideration.


Should individual provisions of these Terms & Conditions be invalid or should there be a loophole, this shall not affect the validity of the remaining provisions. The invalid or incomplete provision shall be replaced or supplemented by a provision that comes as close as possible to the interests of the parties, subject to other individual agreements between the parties.

Legal recourse is excluded; this does not apply to data protection issues.

Any questions, comments or complaints concerning the Promotion should be sent by e-mail to [my.label@BeamSuntory.com].